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Writer's pictureKa Cheng Chan

What are the Biggest Online Recruitment Platform in China?

Updated: 7 days ago

In the fast-paced world of Chinese employment, finding the largest online recruitment platform is crucial for companies aiming to attract top-tier talent. This blog post will unveil the identity of the leading platform, shedding light on its significance for both job seekers and employers. Additionally, discover how ThinkLabs Recruitment can amplify your recruitment strategy by connecting you with proficient Chinese-speaking professionals globally.



Zhaopin, founded in 1994, is one of the oldest online job portals in China. Zhaopin has 230 million employee users and has accumulated 6.16 million enterprises using their service in China.


Zhaopin offers one-stop recruitment services for large corporations and rapidly growing SMEs, covering online recruitment, campus recruitment, headhunting services, newspaper recruitment services, recruitment partner (RC service), corporate training, and talent evaluation.


Users are divided into three categories: students, white-collar employees, and high-end professions. In terms of the product, it includes everything from assessment to recruitment to education and training in order to achieve a closed loop service; in terms of platforms, it includes PC, smartphone, and offline terminals.


Zhaopin is China’s first and longest-running online job portals in China. Its large user base generates a large amount of data. Zhaopin provides a plethora of relevant positions for job seekers by comparing big data and utilizing AI assistance.



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2. 前程无忧 51Job


51job is a comprehensive online recruitment website and job portals in China that has been in operation in China for a long time. There are more company users and individual job seeker users, with a wider coverage of the cities in China; its field and scope are also broad, with low salary, high salary, internship, and social recruitment. 51job was the first Chinese recruitment service company to be listed on the NASDAQ in the United States in September 2004.


51job combines the benefits of various media resources. It combines traditional media, network media, and advanced information technology with an experienced team of professional consultants to provide a full range of professional human resources services such as recruitment headhunting, training evaluation, and so on. The service now is covering more than 25 cities across China.


The goals of 51job are twofold as job portals in China: to provide better career development opportunities for motivated white-collar employees and professionals, and to provide better career development opportunities for motivated blue-collar workers and professionals. At the same time, the website is dedicated to locating and hiring the best talent for the company in China.

   


3. 猎聘Liepin


Liepin, which debuted in 2011, is a middle and high-end job portals in China where enterprises, headhunters, and professional managers and employees can interact. Liepin has always been focused on developing a career development platform with managers’ personal user experience at its core, completely transforming the traditional online recruitment advertising platform with enterprises as the core.


In May 2019, the number of registered users on Liepin.com surpassed 50 million, and it served over 500,000 high-quality businesses. Liepin’s platform currently has over 250,000 headhunters looking for candidates for key positions. Liepin’s business has expanded to more than ten Chinese cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Dalian, Hangzhou, Nanjing, Wuhan, Xiamen, Chengdu, Qingdao, Chongqing, Zhengzhou, etc.


Liepin’s main selling points are as follows:

1. Search for high-paying jobs whenever and wherever you want.

2. Accurate real-time position recommendation

3. Interact in real time with professional headhunters

4. Concentrate on headhunters to increase your opportunities.

5. Comprehensive privacy safeguards make job-hopping safer



Beyond Platforms: Why not use a specialised recruiting agency?


   As introduced above, all of the online recruitment platforms required a Chinese entity to be registered as a corporate member in order to post the job.


If you are new to the China market and want to taste the China market without establishing a company in the early stages, you will be unable to find candidates through these China job portals. You have the option of searching for the candidate on LinkedIn, through your own connections, or through a China recruitment agency like ThinkLabs Recruitment!


Book a free consultation today to explore how our specialized approach can elevate your company's success.





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